Today the content is delivered to the audience in a variety of mediums, i.e. print, digital and online. The technical implications have an impact over the graphic and illustrations. The image should be pertinent of the content and should have visual ambience. Besides, the image/illustration or the graphic art as the conveyor of theme or concept like atmosphere, culture, gender, desire, feeling, concept etc., and should have proper composition, lighting and framing to make it attractive.
It is not advisable to use unclear image or inappropriate a geographical representation. The image or color range corresponding to a country’s national flag or symbol, a symbolic landscape, and so on have to be perfectly chosen in accordance with the norms and procedures. So, it is essential that images, either free or purchased, should be taken only from reliable sources and should be verified again to ensure that they are still up to date at the time of publication.
Our Image research specialists are aware of the subject requirements and the external factors, besides the significance of other factors pertaining to the target audience and market. They look at various reliable sources to pick out an image suiting the idea or theme of the subject, relevant to the context of the content besides using the experience to explore what has been done in the past, to bring in consistency. They also help in obtaining permission for those images with appropriate credits in the publication.